Your Narrative.

Your Partners.

Your Conflict.

Your Results.

Close-up of Sterling Dunham - a smiling man with glasses, short brown hair, and tattoos on his left arm, standing against a green background.

Sterling is an experienced systems builder specializing in partnerships with a proven method for increasing revenue and accelerating scale.

Over the past 10 years, he has worked with some of the most successful leaders and operators from clients across industries and regions - from small businesses, nonprofits, and political parties in Cleveland, OH to global, enterprise brands in the Fortune 100.

Across domains, there’s one thing he’ll tell you about how to drive change and win new business: it’s all about value.

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About Sterling Dunham

Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

Portrait of Sterling Dunham with short brown hair, beard, and earrings, smiling and wearing a beige long-sleeve shirt with 'KNOCKED LOOSE' logo, carrying multiple camera bags, standing outdoors against a stone wall with greenery.

Innovation That Scales

He's applied his methodology to build partner ecosystems and align incentive structures at scale, working across enterprise technology, higher-ed SaaS, and political organizing.

His work spans across large, multinational firms who win awards for innovation, as well as political organizing coalitions and small-business partnership networks through his own consulting practice.

As a former Director-level partnerships leader, he’s a builder of partner programs from zero to scale. Sterling has grown partner revenue by over $180m, built/operated the partnership function from the ground up for multiple companies, and structured incentive architecture for ISV partnerships. He's advised on marketplace and revenue-share economics and built the partner CAC and NPV modeling frameworks his clients now use.

Whether auditing an incentive structure or rebuilding a stalled partner program, Sterling knows how to diagnose what's actually broken, not just treat the symptom in front of him.

He's the person brought in when the partnership already exists but isn't producing, who helps organizations turn interest into an actual growth engine.